Top Myths About Becoming an Insurance Agent: Busted
August 30, 2019
Insurance is too complex. I’m not qualified. It’s too late to change careers. If you’ve ever considered the steps to becoming an insurance agent, you’ve likely been exposed to these common misunderstandings and misconceptions about selling insurance. To set the record straight, Farm Bureau Financial Services is here to bust the top myths about becoming an insurance agent and help ensure nothing stands between you and your dream opportunity!
Myth #1: Only Candidates with an Insurance Background are Successful
The truth is, most of our agents don’t have a background in insurance sales. They possess other innate, transferable qualities that make them quick learners and successful leaders. Though many of our top candidates have some prior experience in sales, business and/or marketing, certain personality traits, such as having an entrepreneurial spirit, self-motivation and the ability to communicate effectively, can lay the right foundation for success in becoming an insurance agent. From here, we equip our agents with focused training, continuing education opportunities and one-on-one mentorship programs designed to help them learn the ins and outs of the industry.
Myth #2: Insurance is all About Sales
Becoming an insurance agent is not another sales job; it’s an opportunity designed to help people protect who and what matters most. Farm Bureau agents find their career path to be fulfilling and rewarding as they help individuals and families within their community protect their livelihoods and futures. They understand that their business is not just about insurance products - it’s about people, relationships and making entire communities healthier, safer and more secure.
At Farm Bureau, we provide the training and assign mentors who demonstrate how to be an insurance agent. Our team members are trained on our sales process which will help them determine the best coverage for each client/member or business. The Farm Bureau sales process begins with identifying a prospect, whether you’re selling a personal policy or a commercial policy. From there, you can get to know the potential client/member, discover their needs and determine their long-term goals. This will help you develop a policy recommendation that makes the most sense for them.
Myth #3: It’s a Desk Job
Becoming an insurance agent is an opportunity for those who prefer to be hands-on and forward-facing and those who strive to build relationships and make a difference. Because of this, we see our agents as “field workers,” working one-on-one with client/members, volunteering within their communities, participating in grassroots networking and arriving at the scene when they're needed most.
Myth #4: People Prefer to Buy Insurance Online
There are some people who may believe it’s easier to buy insurance and compare quotes online, but not everyone. The reason so many client/members prefer to work with local insurance agents over insurance websites is because our agents have the unique ability to customize insurance packages and offer a level of service that simply isn’t possible from a voice on the phone. That’s something we just don’t see changing, no matter how “digital” our world becomes.
However, our agents have made efforts to be available on digital platforms for those that like to browse online first. Many of our insurance agents actively network on social media and create their own personal agent websites to give users an option to learn more about the insurance opportunities they offer and contact them online before meeting in person.
Myth #5: Insurance Agents Work Really Long Hours
It’s true that a career in insurance sales isn’t your typical “9 to 5” job. Farm Bureau agents are expected to be there for their client/members when they’re needed most, and in the event of an emergency, that can be day or night. On a day to day basis, however, our insurance agents enjoy the freedom that comes with owning their own business and the flexibility it allows in creating their own schedules and doing business on their own terms.
Myth #6: The Financial Commitment is Too Risky
Becoming an insurance agent for Farm Bureau takes financial commitment, hard work, time and effort to be successful. But, unlike many other small business opportunities, there are no franchise fees or long-term financial commitments. In addition to a training and financing program during the first 5-8 years, we also offer ongoing support and resources dedicated to growing your earning potential.
Myth #7: You’ll Have to Quit Your Day Job
Farm Bureau’s Developing Agent Program lets potential agents begin building an insurance business without quitting their current job or sacrificing savings to get started. It’s a 4-month developmental period intended to give candidates the steps to becoming an insurance agent and ease the transition into becoming a full-time contracted Farm Bureau agent. The “try it on for size” approach gives our agents honest insight into the expectations and commitment necessary for success as an agent, so together we can decide if it’s a good fit.
Myth #8: Once You Commit, You’ll be on Your Own
While it’s true that our agents are responsible for growing their network, Farm Bureau provides each agent with the tools, support and training to maximize success. Training and support start from day one and continue throughout an agent’s career.
Farm Bureau insurance agents begin their opportunity with the Agent Development Program, which shows candidates exactly how to be an insurance agent and helps them gain experience so they are ready to hit the ground running. But the training and support doesn’t stop there! Farm Bureau offers a marketing toolkit, on-call support and personal websites to help you build your brand and your business. In addition, agents are encouraged to attend sales conferences to further their education, hear from top industry speakers and learn new tips to help their business grow.
As a Farm Bureau insurance agent, you have an entire team by your side to aid you in continuing your success. Our mentoring program offers one-on-one coaching for agents at each of their initial client appointments to help agents gain the practical experience necessary to master skills and tackle obstacles. Each agent is assigned an agency manager who will offer encouragement, tips and advice to help them maximize their insurance career.
Myth #9: Insurance is Limited to Life and Car Insurance
Most people think of insurance in terms of life and car insurance, but there are a number of other important products to consider. Farm Bureau offers a full suite of insurance products, meaning our agents are able to help people from all walks of life - rural, urban and in between - protect everything from their family to their professional dreams.
Myth #10: It’s Too Late to Change Careers
It’s never too late to start a career in insurance! In fact, the ideal Farm Bureau agent is someone who is interested in running their own business, a leader and an individual who wants to make a difference in the lives of people in their community. If you are someone who is ready to transition from your past career to a new one as a Farm Bureau agent, we’d love to talk to you.
Myth #11: Insurance is Boring
A day in the life of a Farm Bureau insurance agent is never the same! As your own boss, you will set your own schedule, which means you can make it as routine or spontaneous as you’d like. Beyond a day-to-day basis, you never know when disaster will strike your community, and when it does your local insurance agents are some of the first to help keep things together and protect families that were affected.
Myth #12: Insurance Agents Are Just Middlemen
Although you’ll get plenty of support from Farm Bureau, we encourage our agents to take full advantage of the opportunities that running your own business brings. When you become an insurance agent for Farm Bureau, you are your own boss. It is your responsibility to get to know the individuals within your community, learn about what’s important to them and use that information to determine their insurance needs.
Don’t Trust The Myths That Surround The Insurance Industry
Don’t let these top myths about becoming an insurance agent keep you from exploring a career with us! The best way to find accurate answers to your questions about a career with Farm Bureau Financial Services is to speak with an agent. Click ‘Get Started’ to begin the process today.