Becoming an Insurance Agent at Farm Bureau

Being a Farm Bureau insurance agent is much more than just sales – it’s all about building relationships. As an agent, you’ll become an important resource in your community, make a difference and help people protect what matters most to them.

Whether you're new to the financial services industry and want to begin growing an office through our Agent Development Program, a seasoned pro looking to make a change, or want to work directly for a Farm Bureau agent as a sales associate, we have a starting point for you.

Income. Independence. Impact.

When you become an agent with Farm Bureau Financial Services, you unlock the opportunity to build a business that supports your family and makes a difference in the community.


At Farm Bureau Financial Services we’re committed to developing the right people. When we find the right people, we want to make it financially lucrative by offering competitive commission, cash and travel incentives. You’re getting one of the best multiline exclusive agent contracts in the industry; you’ll earn commission on the property-casualty, life insurance and financial services products you sell. The more you sell, the more you’ll earn.

Because starting out can be a challenge, we offer an additional commission opportunity during the early years. As a new agent with us, you'll receive commission on business you write and service, and also a monthly commission bonus for new property/casualty accounts and issued life business. 


Farm Bureau agents are business-owners. That means you’ll have the freedom and flexibility to make the decisions that work for you. You’ll be able to hire the people you want to work with, run the business your way, and make it to every family event you want to attend.

But while you’re in business for yourself, you’re never by yourself. You’ll have all of Farm Bureau backing you up – mentors, underwriters, marketing support, coaches, compliance and legal guidance – along with a history of meeting our promises that stretches over 80 years.


Farm Bureau agents are there for their clients on their worst days. Whether that’s an auto accident, a storm event or the loss of a family member, our client/members rely on their agent to help them through. Your clients won’t just be a name on a policy, they’ll be people you get to know, people who are part of the same community you are.

You’ll be the person they trust to help them protect their livelihoods and future, and finding the right fit for each client/member can make all the difference when the unexpected happens.

Getting Started with the Developing Agent Program

The Developing Agent Program is your chance to try the insurance business on your own terms and learn what it’s like to grow a business in insurance. Becoming a Farm Bureau agent is a decision that shouldn’t be taken lightly. After all, you won’t be “just” an agent; you’ll be running your own business. That’s why you’ll spend your first months in our Developing Agent Program, where you’ll get honest insight into the expectations and commitment necessary for success. Being a Farm Bureau agent isn’t for everyone; as a developing agent you can decide if this opportunity is right for you without leaving your current job.

Setting You Up for Success

Unlike traditional entrepreneurship opportunities, you’ll have the backing of one of the most recognizable companies in the industry and an extensive training program focused on both products and effective sales strategies. You’ll also have access to teams of professionals committed to helping you succeed, such as underwriters, marketers, compliance officers and more. When you complete the program, you’ll be equipped with the foundation you need to begin building a strong business.

Make a Permanent Change

Once you successfully complete this program, you'll find transitioning to a contracted agent relatively simple. After all, you've built a foundation for success, started generating income and proven you have what it takes to be an insurance agent.

Ideal Agent Candidate

Deciding whether becoming a Farm Bureau agent is right for you comes down to who you are and what motivates you. Here are some of the top qualities we look for:

  • Competitive 
  • Sense of Urgency
  • Business Acumen
  • High Energy
  • Entrepreneurial Spirit
  • Ag Background
  • Confident
  • Organized
  • Coachable

Insurance Sales Associate

If you’re someone who wants to work in insurance sales but not directly manage a business, becoming a sales associate might be right for you. In fact, some of our best agents got their start as a sales associate.

As a sales associate, you’ll be a valuable resource for clients. You’ll work alongside an agent writing business, scheduling reviews and generally ensuring our clients are well-cared for.

 Agent Recruiting Process and Requirements

If becoming a Farm Bureau agent feels like a good fit for you, we encourage you to begin the recruiting and selection process by completing the ‘Get Started’ form. Someone from Farm Bureau will reach out to you to schedule your first meeting, where you’ll have a chance to learn more about being and agent and what you could expect in the coming months. 

We believe our in-depth recruiting and selection process helps ensure the highest likelihood of success and we can’t wait to talk with you about our opportunity.


Are you interested in becoming an insurance agent, but unsure where to start? Learn more about the requirements to become an agent, how long it takes and more common questions.

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