At Farm Bureau, our agents aren’t just sales people - they’re members of the community who are working hard to make sure their friends and neighbors are protected from the unexpected. When building your insurance business, it’s important to remember that you’re not just selling a product; you’re selling protection. That’s why being an insurance agent is different.
We provide the training and resources you need to hit the ground running in your insurance career, even if you don’t have a sales background. One of the ways we support new agents is through our sales coaches. Find out what Morgan Marshall, a Sales Coach in Nebraska, had to say about the support sales coaches offer to new agents!
Meet Farm Bureau Sales Coach: Morgan Marshall
When Does Sales Training Start?
Once you become a contracted agent with Farm Bureau, you’ll partner with one of our 14 sales coaches across the eight states that we cover. Training typically begins as early as two months in with an initial meeting. Here you’ll be introduced to the sales coaching program and you’ll get set up.
What Is the Sales Coaching Program?
Our sales coaching program is customizable and can be tailored to each agent’s specific needs. Some agents need more help with the prospecting side of the business, while others could use more assistance in marketing. Essentially, as sales coaches, we’re here to help agents in all stages of their career build their businesses.
Whatever you need, we’re here to help. We also meet with training teams, agriculture teams and commercial teams, so they will always know what’s going on around the company and have the latest Farm Bureau information.
What Is Your Goal as a Sales Coach?
Our main priority is to set new agents up for success by guiding them through the tools they can utilize to start building their business on day one. When we first meet with new agents, we go over the agent’s marketing plan. Farm Bureau provides a website for each agent, and we talk with agents about what they can do to make the most of it.
We’ll also talk about how agents can utilize their agent Facebook pages to connect with potential and current client/members and how to use our Customer Relations Management system to keep their business organized.
Who Else Is on Your Farm Bureau Team?
At Farm Bureau, we understand that becoming an insurance agent is a big step - that’s why we set you up for success by providing you with a team of industry experts. Even if you don’t have a background in sales or insurance, we’ll help provide you with the tools you need to learn how to run a prosperous business. You’ll also have a support team by your side.
Farm Bureau agency managers act as your mentor who will help you through any questions or concerns you may have as an insurance agent. They will be with you throughout the entire process as you learn the best methods to running your own business.
Agriculture and Commercial Marketing Underwriters
Our marketing underwriters will help you reach your sales goals, assist you with complex products and attend client meetings with you.
Our sales professionals are there when you need them to offer advice for any situation. The Just-In-Time Team will put you in the best possible position to offer Farm Bureau products in any sales scenario you may encounter.
Farm Bureau field trainers will be by your side at meetings to provide hands-on training in various situations. They’ll help make sure new agents and current agents are enrolled in training programs that can help them advance their skills.
Learn How to to Be an Insurance Agent at Farm Bureau
Even if you don’t have previous experience in sales, becoming an insurance agent could be the right career path for you! We’re currently offering a $5,000 sign-on bonus for agents that earn their Series 6 and 63 licenses during the Reserve Agent Program or have their Series 6 and 63 when they contract. Click Get Started to find out more!