Farm Bureau agents use social media to network with other professionals and clients and as a result, grow their businesses. This guide to social media marketing for insurance agents can help you understand how to successfully connect with your clients.
Maintain a Consistent Posting Schedule
Whether it’s twice a day or twice a week, having a consistent posting schedule can help you stay engaged with your community.
When you’re posting great content regularly, your followers may look forward to seeing your posts in their social media feeds, which can lead to more engagement. Plus, regular posting is a great way to keep your name in front of current or potential clients.
Stay Engaged
If you plan to use social media to prospect for insurance clients, make sure you engage with those who are interacting.
For example, if someone asks about auto insurance on your Facebook post, respond with helpful and concise information. This helps your audience see you as a reliable source of information, which establishes your credibility and builds trust with potential clients.
Another easy way to stay engaged with your followers is to interact with different people, schools or businesses in your community. No matter what social media platforms you use, take time each day to like, comment and share content from these accounts.
For instance, does your business sponsor the local baseball team? If the team posts about a big achievement or event on its social media platform, share this post to show your support.
Don’t limit your content to the organizations you support. Show some love to community efforts or events that your business isn’t directly affiliated with. This shows your involvement isn’t strictly for financial gain.
Join Different Online Groups
Platforms like LinkedIn and Facebook are good spots for social media for insurance agents. They have communities for people who have similar interests. Research different groups that best fit your skill set or location.
From there, join groups or discussion forums and prioritize engaging on those platforms as often as your schedule allows. You might even want to block time off on your calendar to check in.
Whether you’re finding ideas from other insurance industry leaders or connecting directly with your community members in online forums, these groups can help you grow your marketing strategy and build your business.
Share Useful Insurance Social Media Content
Is there a big shockwave happening in the industry? Share it with your following. By posting relevant breaking news, your followers will know they can depend on you to lead them during tumultuous times. Don’t forget to keep your audience in mind, though. On platforms like Facebook, where your audience is current and potential customers, avoid insurance jargon.
You can go beyond breaking news, too. Our top insurance agents use social media posts to provide educational and instructional content that will help their followers understand the nuances of their products and the industry at large.
When you’re sharing content, make sure you explain how the subject matter will benefit your followers. That way, when your post connects to more content, they’re more likely to click through and read the article or watch the video.
Think about the questions you get asked most frequently. Can you answer some of them on social media for the benefit of your followers? By posting valuable, quality content, you let your clients know that you understand and care about their needs and concerns.
Social media can also be a great way to promote ways you’ve helped your clients. For example, maybe you worked with a client to reduce the rates they’re paying on auto insurance, or you helped a client with a complicated homeowners insurance claim after a storm. With their permission, you can share their story on social media. You can even tag them, so your post gets in front of more people in your community.
Work With a Farm Bureau Marketing Coach
As a Farm Bureau agent, you can work with a marketing coach to connect your social media to your emails, letters, holidays, community events or other notable happenings for your business. You can also learn the best strategies for tagging other businesses and people, using hashtags, timing your posts and other marketing tips, so you get the best reach and results from your posts.
How to Promote Insurance on Social Media Using Paid Advertising
Be prepared to pay if you want to boost your social media marketing reach. Organic (meaning non-paid) Facebook page posts reach about 1 to 2% of their audience. This means your odds of showing up in your clients’ social media feeds organically is lower than you might think.
Be selective when spending money on your social media posts. Curated content from other industry websites is great information to have, but you probably don’t need to promote this content unless it’s explaining urgent insurance updates. Instead, put money behind posts that drive users to your website with a strong call-to-action.
Finally, set a budget for your paid social media marketing efforts and don’t go over that amount unless you feel it’s completely necessary. A good strategy is to determine how much you want to spend on each social post when you’re planning your posting schedule.
At Farm Bureau, our agents benefit from paid advertising created by the corporate marketing team, so they know that effective messages are reaching their clients at the right time.
We Help Agents With Social Media
At Farm Bureau, we know agents may need a hand using social media to grow their business. That’s why we offer our agents the technology to make it easier. We provide a specialized platform, 4uSocial, that allows agents to efficiently engage with their clients across different social media platforms, like Facebook and LinkedIn.
We also provide access to a wide range of social media content that our agents can share with their current or prospective clients. We strategically create content to align with our products, promotions and national observances so agents can share the most relevant information across their social platforms.
Grow With Farm Bureau
Are you ready to take control of your future? We offer our agents the ability to build their own business and support them with competitive financing, training, marketing support and much more. Learn more about becoming a Farm Bureau agent.
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