When it comes to building your business in insurance, the only limit is you. Put in the work to build the right skills and you can grow as big as you dream.
Of course, that doesn’t mean it’s easy. You need desire, drive and the right tools in your pocket. If you’re wondering how to grow your insurance business, keep reading. Here are five smart social media growth strategies for the insurance business.
1. Go Where Your Potential Customers Are
If you’re already an agent, you know how vital attracting new clients is. Success as an insurance agent is, in part, reliant on being a savvy salesperson. Generating insurance leads is a big part of the job, and to find new clients you need to meet them where they are. Don’t just wait for someone to call you or walk into your office. You need to get out there, and social media makes it easier than ever to network and connect with members of your community.
In fact, you can tap into your own extended social network. Professional networks like LinkedIn and Indeed are powerful tools, as are Facebook, Twitter and Instagram. Remember to tailor your messages to the platform you’re using, but always remain professional. After all, your potential customers are entrusting you with something very important.
Agents who join Farm Bureau have access to social media support and dynamic tools that help them tap into trending conversations, share important updates and stay engaged in their communities.
2. Make Your Online Profiles Shine
When it comes to using social media, your first order of business is creating a great profile. Start with your profile photo – use an up-to-date professional headshot where you’re sporting a friendly expression for your business pages. You’ll come off as professional and your potential clients will recognize you when you’re out and about.
Your profile is about engaging with people. Share a little information about yourself and a link to your website. Keep this light. Your profile isn’t going to do the hard sell for you.
From there, consider every post you make, every message you send and everything you like permanent. Don’t say anything on your social media profiles you wouldn’t want a potential client seeing, even if your profile is private. It’s easy for anyone to take and share a quick screenshot.
Farm Bureau agents have access to a support team, including a Marketing Coach to help them set up their professional profiles and a bank of approved content to help them stay relevant, professional and compliant.
3. Put Yourself Out There
Just like you wouldn’t expect new clients to walk in the door every single day, you can’t expect new clients from your social media every day. If you really want to know how to grow in the insurance industry, take the reins with consistent outreach. Set yourself a goal. Maybe you approach five possible clients per week through social media channels and see how that goes, then set a new goal.
You’ll have even more success if your happy customers share the word about you. Be sure to let your clients know that you’d love for them to share a recommendation or referral.
At Farm Bureau, agents can run company-supported referral campaigns to generate new leads and get their name out in the community. Some agents have given away prizes while others have donated to local charities in thanks for their community support.
4. Become a Trusted Resource
We’ve all followed pages on social media that focus solely on self-promotion. It gets old fast. Focus your efforts on becoming a resource for those who follow your page. Post money-saving tips, insurance pointers or helpful information that will stick with your followers. Ask questions and reply to those who respond. Offer help whenever you can and be generous with your time when it comes to messages and questions.
Even if someone isn’t in the market for insurance now, they may remember you when the time comes if you’ve proven yourself helpful and reliable.
This is where Farm Bureau’s bank of content comes in handy; agents have access to articles from hundreds of industry leading publications that they can share with their followers.
5. Take the Conversation Offline
When it comes to making big decisions, most people would rather connect face-to-face or over the phone. Even though you might attract new customers through social media, you’ll want to use the connection online to bring that conversation a little closer to home.
Tap into Farm Bureau’s resources
Farm Bureau provides training and resources to help you grow the business you dream of. Don’t do it alone. Contact us to learn more about joining the team.