7 Ways to Build Strong Client Relationships

Building a successful business starts with building successful client/member relationships, and with Farm Bureau Financial Services by your side, we make it easy. By equipping you with the tools and resources necessary to launch your small business dream, you’ll have more time and energy to form trusted partnerships within your community – and it starts with these seven tips for building client/member relationships that last.

1. Have the right toolkit.

We understand that growing your business can be challenging, but rest assured, as a Farm Bureau agent, you are backed by a network of support to help you along the way. When you join our team, we’ll provide you with the right toolkit to cultivate long-term, loyal client/members who will truly benefit from your services. We provide turn-key marketing tools, a talented and supportive team as well as ongoing education opportunities to foster long-standing relationships within your community.

2. Add a personal touch.

We live in a digital age. Sure, many potential clients begin their insurance search online, but where Farm Bureau agents truly form lasting relationships is offline. It’s the reason we don’t offer insurance quotes online. Our agents form personal relationships through face-to-face communication, naturally deepening the relationship as you learn more about their world and which products are best suited to meet both their needs and aspirations.

3. Think of yourself as a resource.

Being a Farm Bureau agent is about more than just a sales job; you’re a resource for your community. Being a valuable resource for your client/members means having the knowledge to match the right products with the right person. Throughout the year, Farm Bureau offers many opportunities to help our agents continue education through ongoing training, conferences and mentorships. Because of this, our client/members can count on agents to have the most up-to-date information to protect families and their belongings at any stage of life.

4. Be there when you’re most needed.

No one can predict when a crisis will occur. Because Farm Bureau agents do business across the table, not the country, you can be close at hand if and when tragedy strikes. Let your client/members know this. The advantage of choosing your agency is that you can truly be there when your community needs you most – day or night.

5. Grow with your client/members.

Your relationship with a client/member doesn’t end when he or she purchases an insurance policy. Because our client/members need change throughout the course of a lifetime, Farm Bureau agents sell a full suite of life and property-casualty insurance products to make sure our client/members have the coverage needed to protect what’s most important during each unique life season. So whether you are helping someone prepare for retirement or a baby, you have it covered.

6. Reward your client/members.

When you sell Farm Bureau insurance products, you’re selling membership, and trust us, membership has its rewards. Our client/members are automatically rewarded through exclusive member benefits, ranging from discounts on travel and entertainment to automotive purchases and health services. Beyond membership rewards, our agents are known to go the extra mile to find new ways to say, ‘thank you for your valued business.’

7. Commit to your community.

Farm Bureau agents are involved in their communities and are focused on making them better. They understand their business is not just about insurance products, it’s about people, relationships and helping take care of what matters most. When you become involved with your local community and truly focus on giving back, you’re living out what it means to be a Farm Bureau agent, while building new relationships and discovering new opportunities that will strengthen your client/member relationships.

Cultivating long-term client/member relationships, while, of course, providing the products and services they need, is just one way our agents go above and beyond to protect the livelihood of the communities we serve. Want to learn more? Click ‘Get Started’ to apply today.