7 Ways to Build Strong Client/Member Relationships

Building a successful business starts with understanding the importance of building relationships with clients and, with Farm Bureau Financial Services by your side, we make it easy. The key to successful client relationships? Making sure you have the tools and resources necessary to launch your small business dream, as well as the time and energy to form trusted partnerships within your community. And it starts here, with these seven tips for building client/member relationships that last.

1. Have the Right Toolkit

We know that starting — let alone growing — your business can be challenging. Rest assured, as a Farm Bureau agent you have a built-in network of support to help you along the way. When you join our team, we provide you with the right toolkit to cultivate long-term, loyal client/members who are sure to benefit from your services. We provide turn-key marketing tools, a talented and supportive team, as well as ongoing education opportunities to foster long-standing relationships in your community. 

2. Add a Personal Touch

We live in a digital age, but that doesn’t mean our work has to be cold or impersonal. Sure, many potential clients begin their insurance search online, but offline is where Farm Bureau agents form lasting relationships. It’s the reason we don’t offer insurance quotes on our website. Instead, our agents build personal relationships through face-to-face communication, naturally deepening connections as you learn more about your client/member’s world and which products are best suited to meet their needs and goals.

3. Think of Yourself as a Resource

Being a Farm Bureau agent is more than just a sales job; you’re serving as a resource for your community. Being a valuable resource means having the knowledge and know-how to match the right products with the right people. Throughout the year, Farm Bureau offers several opportunities to help our agents continue education through ongoing training, conferences and mentorships. Because of this, our client/members can count on our agents to have the most up-to-date information to protect their families and belongings during any stage of their lives.

4. Be There When You’re Needed

No one can predict when a crisis will occur. But Farm Bureau agents do business across the table, not the country, so you can be close at hand in your community if and when tragedy strikes. Let your client/members know this. The advantage of choosing your agency is that you can be there when your community needs you most — day or night.

5. Grow With Your Client/Members

Your relationship with a client/member doesn’t end when they purchase an insurance policy. Their needs will change throughout the course of their lifetime, so you must be prepared to sell a full suite of life and property-casualty insurance products. This will ensure your client/members have the coverage they need to protect what’s most important to them throughout their lives.

6. Reward Your Client/Members

When you sell Farm Bureau insurance products, you’re selling membership and, trust us, membership has its rewards. Our client/members are automatically rewarded through exclusive member benefits, ranging from discounts on travel and entertainment to automotive purchases and health services. But beyond these rewards, our agents know how to go the extra mile to find new ways to say, “Thank you for your valued business!”

7. Commit to Your Community

Farm Bureau agents are intrinsically involved in their communities and focused on making them better. They understand their business is not just about insurance products — it’s about people, relationships and helping others take care of what matters most. When you become involved with your local community and focus on giving back, you’re living what it means to be a Farm Bureau agent.

More Than Products
Cultivating long-term client/member relationships is more than providing the products and services they need, and is just one way our agents go above and beyond to protect the livelihood of the communities we serve. Contact us to learn more about how Farm Bureau agents help protect their communities.