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Support Small Business as an Insurance Agent

For small business owners, their business isn’t just a job — it’s their life. That’s why every year millions of Americans come together to support their local main street. In 2018, consumers spent a record $17.8 billion in just one day supporting local businesses. As a Farm Bureau agent who’s passionate about helping your local community, you may be asking yourself: How can I support my Small Business Saturday?

But first things first: What is Small Business Saturday? It began in 2010 as a day dedicated to shopping in your own community during the holiday season. It always takes place on the Saturday following Thanksgiving and is focused on helping small businesses gain exposure which, in turn, helps the local economy. For every $100 spent at a local business, $68 goes back into the local community. So, when small businesses succeed, the whole community wins. Consider these numbers:

Here’s how you can support small businesses in your community, especially this year when they’ve been so hard hit.

Offer Employee Benefits for Local Businesses

Local business owners not only care about their business, but also the people who spend their lives working to make their businesses a success. Farm Bureau agents can help these owners establish benefits for themselves and their employees, such as retirement funding and health insurance coverage.

Provide Commercial Insurance

Providing coverage for small businesses in your community is a big responsibility, so know that you’re not alone. At Farm Bureau, you have the opportunity to work with a commercial marketing underwriter to help you grow your business prospect list. You can also work with a sales coach to help you with:

  • Preparing your commercial marketing and prospecting plan
  • Utilizing a client management tool for tracking and following up to help meet your goals
  • Navigating the Marketing Toolkit and maximizing your prospecting lead opportunities
  • Understanding how to maximize your contract 

Help Small Businesses Succeed Every Day

As a Farm Bureau agent, you don’t just support small businesses on Small Business Saturday; you help them all year round. If you’re passionate about making a difference in your community, an insurance career could be right for you. Contact your local agency manager to learn more about becoming a Farm Bureau insurance agent.


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