10 Qualities Insurance Agents Need to Succeed

October 28, 2021

Did you decide to become a Farm Bureau agent because you’re passionate about helping your friends and neighbors protect what is important to them? Or maybe you’ve always wanted to manage your own business? Whatever your reasons, with every new job comes new skills to develop. To get started, refine these top 10 qualities of good insurance agents.

1. Committed 

Like any small business opportunity, starting out as a Farm Bureau agent takes financial commitment, hard work, time and effort. Unlike many other small business opportunities, however, there are no franchise fees or long-term financial commitments required when becoming an agent with us.

2. Entrepreneurial

Farm Bureau agents are entrepreneurs who have a vision for small business success and can leverage the company’s heritage as a foundation for building this vision into a reality. Their entrepreneurial spirit, in combination with the desire to truly make an impact, are the driving forces behind the ability to grow and nurture long-term relationships with clients.

3. Optimistic

The more energy and enthusiasm Farm Bureau agents have, the greater the opportunity for success. The reason is simple – when you love what you do, the more fulfillment you’ll receive from helping individuals and families protect their livelihoods and futures. Agents who are passionate about the products and services they sell truly understand how to meet the unique needs of their client/members

4. Communicative

Client/members want to work with someone who they can have a conversation with and trust. At Farm Bureau, we don’t just sell insurance; we grow relationships within our communities. We look for individuals with strong communication skills to navigate important life topics with their clients and to deliver on the Farm Bureau promise of continuing these conversations as needs change and evolve.

5. Coachable

Successful Farm Bureau agents are willing to take the steps necessary to grow and expand their talents. When you become a Farm Bureau agent, hands-on training begins right away – including classroom sessions, online training and mentoring opportunities – and continues throughout your time as a Farm Bureau agent. Our Developing Agent Program gives you the tools you need to find success. 

6. Flexible

Helping protect your community isn’t always a 9 to 5 job. Our client/members count on us to be there in times of need, both day and night. Successful agents know that selling insurance is more than just a job. They’re on-call and ready to go when their products and services are needed most.

7. Organized

Farm Bureau offers more than 30 insurance products to meet an individual’s needs at any stage of life. Successful Farm Bureau agents do their homework and use the resources they have at their fingertips. Great agents are attentive to detail, return client calls promptly and are on time to every appointment. Being organized makes you more productive, which helps you reach your business goals while helping protect the futures of your client/members.

8. Engaged

Becoming a successful Farm Bureau agent requires building relationships and being an important resource in your community. Making connections in your community will help you understand the insurance needs of your client/members. Community engagement will give you the opportunity to show your community what’s important to you and how you’re willing to do what you can to help your community.

9. Versatile

Farm Bureau takes pride in the fact that we were one of the first insurance companies to truly understand the needs of farmers during World War I. While the scope of our offerings and services has grown to serve people from all walks of life — rural, urban and in-between — many of our most successful agents find that having an agricultural background helps them better serve this niche marketplace and protect the livelihoods of our rural communities.

10. Professional

If you have a business and sales background and you’re ready to make a change, we’d like to talk to you! We’ve found that agents who can draw on their past business experiences have the right tools and skills to grow their small business dreams successfully. Since our agents are paid through commissions on the products they sell, the more business they write, the more they earn. Plus, our commission scale is one of the best multiline exclusive agent contracts in the business! 


At Farm Bureau Financial Services, we are looking for individuals with a strong entrepreneurial spirit and a belief in the power of commitment to our communities. If you are dedicated, enthusiastic and have a passion for sales and building long-term relationships, then now is the perfect time to find out if becoming a Farm Bureau agent could be right for you!