6 Tips: How to Spring Clean and Organize Your Business
May 26, 2020
The demands of running a business doesn't often leave time for much beyond daily maintenance. A spring cleaning can help you organize your business processes, paperwork and more, so you can be more efficient with your time.
1. Plug Up Money Leaks
To organize a disorganized business, start with getting a handle on controllable expenses like rent, utilities and phones. Eliminating or reducing these costs is a guaranteed way to increase your business’s profitability. Scrutinize your overhead. Are you paying for office space that’s underused? There may be a less expensive location that better fits your needs. Is there enough work to fill your assistant’s hours? If not, could they be trained to take on another task, such as social media updates, freeing up some of your own time?
2. Check In on Your Social Media Channels
The success of social media as a marketing tool depends largely on knowing which channels and content are working hardest for you. Determine what you are trying to achieve — awareness, engagement or customer satisfaction — and then ditch underperforming channels and the types of posts that aren’t working. Some channels, such as Twitter, have analytics tools built in. You should also consider leveraging tools that allow you to compare results across multiple channels.
3. Make People a Priority
A major key to healthy sales is investing in your customers, both current clients and prospects. Identify achievable goals for the coming year that will increase your activity in the community. Add regular check-ins with current clients to your calendar, attend meetings with other community business owners, get involved with the city council, coach a local sports team or volunteer with a local organization.
4. Delegate When Possible
Consider hiring office staff if you are able! It will allow you to hand-off projects or tasks and save you both time and energy. Many Farm Bureau agents hire sales associates to work alongside them in writing business, scheduling reviews and ensuring their client/members are well-cared for. In fact, some of the best Farm Bureau agents started off as a sales associate!
5. Take a Workday Inventory
It’s not unusual for a new business to regularly require 12-hour workdays, but if that workload turns into your new normal, take a closer look at your day to find out what’s demanding so much of your time. Are you attending weekly meetings that don’t have clear objectives? Are you dealing with time-consuming chores that could be serviced automatically? You need to make sure you’re getting personal downtime in order to avoid burnout.
6. Refresh Your Email List
Your email list is a great way to connect with customers on product information and updates, but that list needs regular tending. Comb your lists for addresses with typos, remove any email recipients who mark your emails as spam, and get rid of addresses that bounce back because of a permanent deliverability problem (a nonworking email address, for example). Send inactive subscribers an email asking if they’d like to re-engage, and give them an opt-out option.
We Support You
As a Farm Bureau agent, you’re supported every step of the way. Contact us to find out how joining Farm Bureau will set your new business up for success.