Training for Insurance Agents Starts Early and Lasts a Lifetime

September 27, 2022

At Farm Bureau Financial Services, we never want our insurance agents to feel like they’re on their own. We know that a solid foundation of training and support helps agents protect their clients’ livelihoods and futures. That's why we’re happy to provide ongoing education programs as agents grow their businesses, not only when they’re getting started.

There’s no one-size-fits-all solution when it comes to insurance, which is why it’s critical for new insurance agents to learn about our products and how they work together to protect clients. When you decide to join Farm Bureau, you’ll have vital training programs to prepare you to serve your clients and grow a thriving insurance business. 

Insurance Agent Training Starts with the Developing Agent Program

Farm Bureau offers a training program that gives potential new insurance agents a test run. We want to make sure this opportunity is the right fit for you, which is why prospective insurance agents start with the Developing Agent Program. In this program, you get to try out being an agent before leaving your current job. During this time, you’ll learn the ins-and-outs of being an agent, including:

  • Details about our insurance products and our financial products
  • Real-time business experience
  • How to earn your life and property-casualty insurance licenses
  • Valuable experience meeting with potential clients

A Strategic, Hands-On Approach

Training and support start on day one and continues throughout your time as a Farm Bureau agent. From online training to classroom opportunities, you’ll always be able to learn something new that will help you grow your insurance business in the years to come.

"Our training program differs in a few ways. We have a true-life cycle training program; it doesn’t end after an agent’s first few months.” says Corine Porter, Director of Agency Support at Farm Bureau. “Our training is made up of multiple components, with online learning, in-person and field support.”

From coaches to teachers, we know that our insurance agents come from all different backgrounds. That’s why we offer training to bring each person up to speed on key business management skills. You’ll learn how to create a marketing plan to build your brand presence, begin prospecting for new clients and identifying solutions that meet client needs at every stage of life. 

Online Learning

We offer online education options so you can learn when it’s most convenient for you. We provide this as an option to enhance the in-person class learning, allowing you to learn at your own pace. 

Classroom Training

As you grow as an insurance agent, you’ll have the opportunity to participate in local classes among peers and District Managers. The District Manager will be your go-to person for questions while your peers have your back whenever you need them. 

Field Training

Our field workshops allow you to master skill sets with sales training for insurance agents, product knowledge, marketing ideas, running a business and more. A field leadership professional will be there for you to provide any support you may need.

Training Academies

Once you complete the Developing Agent Program, you’ll transition to becoming a contracted agent where you’ll attend one of our leading industry training academies. You’ll start with the Agent Academy 1, and then can transition to Agent Academy 2 and 3 throughout your first two years as an insurance agent.

Agents can then enter the Life Academy for their LUTCF Certification to continue to gain experience in the industry. One to two years later, agents can move on to the Advanced Life Academy to advance their experience and knowledge.

Beyond the first four years, the training and ongoing education doesn’t end. You’ll have the opportunity to attend quarterly agent meetings and topic-specific trainings. 

Additional Support from Farm Bureau

Whether it be online learning, classroom training or field training, we provide a variety of ways to ensure you get the support you need. Our agents consistently give feedback that they appreciate the ongoing training and always having a District Manager to turn to when they have questions. With Farm Bureau Financial Services having an 8-state footprint, our insurance agents enjoy getting to network with peers and create lasting friendships. Having a support system of friends, mentors and trainers will help ensure you have everything you need to start your business and start serving clients.

Learn More About Becoming an Insurance Agent at Farm Bureau

At Farm Bureau, we’re a team, all working toward the same goal of making a difference in our communities by protecting our clients, friends and families. If you’re thinking about becoming an insurance agent, join a team with the training structure to help you succeed. Connect with the District Manager in your area to get started today!


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