5 Reasons Coaches Run Winning Insurance Businesses
March 10, 2020
Insurance agents come from all walks of life and professional paths, and many sports coaches have found they have the perfect traits and the right mindset to become successful insurance agents. Their drive and commitment make them ideal candidates to join the Farm Bureau team.
Here are five similarities coaches share with our successful insurance agents.
1. Coaches Are Motivated and Dedicated
A main goal of a coach or trainer is to motivate those around them. They push their team to never give up and to continue fighting even when they’re down. Their passion to achieve and their inspiring attitude is similar to our agents, who help their friends and neighbors reach their life goals through our insurance and financial products. Our clients know that their Farm Bureau agent will be there for them in their time of need and will motivate them to keep pushing through the tough times.
The commitment a coach shows their team is another valuable trait for a successful insurance agent. Learning the ins and outs of being an agent and getting your business off the ground will take plenty of time and dedication. Similar to how coaches plan practice and workout routines for their players, insurance agents need to plan for the success of their teams.
2. They’re Committed to Teamwork
The most successful agents are less worried about getting the sale and more focused on determining the needs of their clients. Showing clients that you have their best interests in mind helps them trust you and lets them know you’re going to be there when they need you.
In the same way, coaches demonstrate the importance of working together toward a common goal. At Farm Bureau, our agents team up with clients to help them protect what matters most. Exceptional coaches take a personal interest in each of their players and go out of their way to help them when necessary, like staying late after practice to help someone who’s struggling with free-throws. When insurance agents show that type of personal attention to their clients, they’re able to determine what’s most important in their lives and help them choose which type of insurance plan is right for them.

3. They Easily Bounce Back From Failure
It’s rare that a sports team has a perfect season. Even great players make mistakes and outstanding coaches lose from time to time, and that’s okay! Coaches are not thrown off by a setback. Instead, they realize that if you lose one game, you can bounce back and win the next one.
Sometimes you’ll face rejection as an agent, but you have to recover and meet the next challenge with confidence. Understanding that you won’t win everyone over will give you a better outlook on your insurance business, and you won’t feel too discouraged after a rejection. Coaches know that a setback doesn’t take you out of the game — it helps you fight harder for a victory.
4. Coaches Are Strategic and Committed to Achieving Goals
When you’re the leader of a team, you need to choose the tactics that will result in wins. Coaches are trained to look at the big picture and decide the best move. Their experience with critical thinking and making quick decisions pays off when building an insurance business.

Being strategic is a quality that’s important for winning Farm Bureau agents, and coaches can use their background to create plans that will help them achieve their insurance sales goals.
5. They’re Already Involved With the Community
Coaches have already mastered a key part of being a successful insurance agent: They’re involved in their communities. Local sports have a way of bringing the community together, and coaches have the opportunity to get to know many community members.
Often, Farm Bureau insurance agents are most successful when they get involved in their communities because they’re able to learn more about what matters most to each person and each family. By already being engaged with your community, you’re in a great position to talk to others about how the insurance plans you offer could help them protect their livelihoods and futures.
Join Our Winning Team at Farm Bureau Financial Services
If you’re ready to put your skills to the test and be a part of a team that supports you, Farm Bureau wants to help you become an insurance agent. Through our Developing Agent Program, you’ll build upon the traits you already have and learn more about the skills you need to build a prosperous business.
