How to Personalize Your Insurance Business

January 11, 2023

From the moment you join the Farm Bureau Financial Services (FBFS) team, you can look forward to doing business in your hometown, on your own time and with your own personal touch. While FBFS provides the resources and support to launch you toward success, you’ll have the freedom and flexibility to truly make the business your own.

How you choose to personalize your FBFS business boils down to who you are and what motivates you. Our agents are driven to do work that matters. They’re ready to make a difference in the lives of those they serve. They are energized by challenges. It’s these innate qualities that will truly allow you to meet your personal and professional goals.

1. Get to Know Your Client/Members

FBFS agents truly value their client/members, and we know that building personal relationships with your clients from your very first interactions will lay the foundation for long-term relationships — and we couldn’t be happier about that! It’s the reason we prioritize face-to-face communication and don’t offer insurance quotes online. Because we do business locally, our agents get to know each client/member on an individual basis, customize their services and make a real difference in their lives. 

2. Establish Your Role in the Community

Our FBFS companies were founded more than 80 years ago to meet the needs of farmers. Today, our agents have the skillset and products to serve all members of their communities at all stages of their lives. That’s why when you become an FBFS agent, you take on a leadership role. As an insurance agency owner, you’ll be proud to serve your community through involvement with local organizations that speak to your core values, your passions and your vision for how to make your community a safer and more enjoyable place to live and work. 

3. Promote Industry Leading Products

FBFS client/members count on their agents to know the ins and outs of their insurance policies. Because your client/members entrust you to protect their most personal matters, you need to offer personalized coverage. With a full suite of life insurance and financial solutions, property-casualty and farm and ranch insurance, you can be confident that you have the right products to help each client/member meet their specific goals. Plus, when you sell FBFS insurance, your personal brand is synonymous with the No. 1 ag insurer1

4. Become a Trendsetter

The insurance industry is always changing, and our client/members trust their FBFS agents to stay on top of trends. It’s the reason we invest in your ongoing education, training and professional development. 

From the moment you open your business, you’ll learn the nuts and bolts of our product offerings, technology and proven sales techniques through a unique blend of online, classroom and mentor training. From there, you’ll have the opportunity to explore your industry passions and interests by attending focused seminars and training opportunities throughout the year. Your personal commitment to staying on top of current trends, topics and best practices means you’ll be able to provide your neighbors with the most up-to-date, customized customer service in the insurance industry. 

5. Stay on Brand

Insurance agent marketing can be tough work. You need to get your name out there, and you need to show potential client/members that the products and services you offer have real value. Agents can lean on FBFS for marketing support that ranges from outreach campaigns to social media strategies that help you stand out in a competitive market. Grow your business and build an insurance agency brand backed by FBFS’s solid reputation and decades of proven success.

Do Business Your Way

FBFS is your business and joining the team means you can do business your way. Sound like a good fit? Contact us to learn more about the perks of building your business with FBFS.


1 No. 1 ag insurer across our 8-state territory; 2021 SNL P&C Group - Farm Bureau Property & Casualty Insurance Company and Western Agricultural Insurance Company direct written premium.