How to Become an Insurance Agent in a Rural Area

May 17, 2023

In rural communities, your insurance clients aren’t just people you see a few times a year when you’re handling their policies and claims. They are your neighbors, friends and community members. They’re people you see at Little League games and birthday parties. You know when their son is getting married, their mom is coming to visit or they’re in the market for a new tractor.

In insurance niches like rural community insurance, your customers may have a range of insurance needs. They may need farm insurance to cover crops, livestock, horses, property, vehicles, loss and liability. They could also need auto, home, life and health insurance, and they might need to plan for business succession.

Serving rural communities with the financial services they need makes for a fulfilling career. In addition to feeling connected to the people around you, you may have a lower cost of living, have fewer distractions and achieve a better work/life balance than you might in an urban area. Plus, being an insurance agent may enable you to stay (or come back to) your rural hometown so you can be close to family or provide your family with the kind of life you’re looking for. 

How Farm Bureau Supports Insurance Agents in Rural Communities

If making a difference in a rural community by providing insurance sounds appealing to you, here are a few things to know about working with Farm Bureau Financial Services in this niche insurance market:

  • We provide classes and learning opportunities to help you improve your skills and advance your career.
  • We foster insurance industry networking opportunities.
  • We reward and recognize key performers.
  • We provide turnkey marketing resources and opportunities.
  • We have a devoted home office team to help you behind the scenes and in the field.

We’re rooted in agriculture, so having a background in the ag field can earn you a bonus. But even if you didn’t grow up on a farm/ranch, study ag in college or work in the industry, you can find a home at Farm Bureau Financial Services.

We’re looking for people who are confident, organized, competitive and coachable, who have an entrepreneurial spirit and a drive to help their community. 

Why Join Farm Bureau

Compensation at FBFS includes a competitive commission and residual income. You won’t face any franchise fees or long-term financial commitments. And your upfront costs, like state licensing exams and office setup, are minimal.

When you become an FBFS agent, you become a business owner. That means you run your business the way you want to, hire who you want to and create the business you want. While FBFS agents are running their own businesses, they are never alone. With an entire team behind our agents, they have the freedom and flexibility they want and the support they need.

When you help ensure your clients are properly protected, you have the satisfaction that you’ve helped them through challenging times.  You may be the first call your clients make when something happens, because they know that you’ll be there with them every step of the way.

Choose a Career Where You Make a Difference

At Farm Bureau, we’ve specialized in supporting our clients in rural areas for more than 80 years. Learn more about joining our team today.