5 Keys to Unlock Meaningful Conversation

Becoming a Farm Bureau insurance agent is about building strong relationships to deliver impactful solutions that protect your community members – and it starts with a simple conversation. Use these five keys to unlock more meaningful conversations with your valued client/members:

1. Start a Conversation

Farm Bureau agents know the most effective way to begin strong client/member relationships is to start a conversation. Our agents don’t just sell insurance products; they are vehicles who help deliver peace of mind and financial security to entire communities. By striving to build long-term relationships with clients, our agents learn what’s most important to their community members and how to better protect the things that matter most.

2. Leverage Your Rapport

Successfully completing our in-depth Farm Bureau agent recruitment and selection process means you have the innate qualities to grow your business and brand presence within your community. You are a natural conversationalist who is energetic and able to balance a willingness to share information with a desire to listen. Because you genuinely want to leverage these skills to help your members feel secure and safeguard their futures, you are already building the rapport and trust necessary to invite effective conversation about significant life topics within your community.

3. Uncover Needs and Aspirations

Recognized as community leaders, our agents aim to get involved in their communities and gain a full picture of the world in which their community members live. Not only do Farm Bureau agents know their client/members’ current needs and can recommend products to fulfill these needs, they are also a resource to help achieve their future dreams and aspirations. By asking goal-oriented questions, our agents help their client/members understand they are here to serve as the gateway to reach both important short-term and long-term goals.

4. Continue the Conversation

Our agents take pride in the fact that for more than 75 years, members of the state Farm Bureau organizations have often been long-term, loyal clients. Because we take care of training and turnkey marketing tools, including a personalized website, and access to a marketing toolkit, our agents are truly able to focus on continuing the conversation with client/members and meeting their needs by matching nationally-recognized coverages at all stages of life. It is just one more way we ensure our agents are supplied with all the tools and resources necessary to acquire and maintain client/member relationships over the course of a lifetime.

5. Seek a Mentor

Even the most skilled conversationalists can benefit from the support and guidance of a mentor. That’s why Farm Bureau equips each insurance agent with the foundation of a successful career in the insurance and financial services industry. We invest in mentoring programs that serve as a blueprint for success, including one-on-one coaching and support on client appointments; peer agents ready and willing to help, from client meetings and needs assessments to proposing solutions; and an Agency Manager dedicated to the success of you and your client/members.

Farm Bureau agents have access to a full suite of tools, resources and mentor support to start effective conversations that turn your neighbors into prospective clients and clients into members. Let’s start the conversation about beginning an exciting and rewarding career as a Farm Bureau insurance agent by clicking ‘Get Started’ to apply today.

Become a Farm Bureau Insurance Agent