Growing Your Business During the Busiest Time of the Year
December 2, 2020
‘Tis the season for last-minute holiday shopping, year-end deadline pressure and traveling to and from your holiday destinations. So you may think this time of year isn’t the best time to grow your business as an insurance agent. However, that’s the wrong way to look at it. In fact, what you should be thinking is, how can I increase sales during the holidays? The season actually presents a number of rare and powerful opportunities to pursue your professional dreams. Here are a handful of top reasons why building a Farm Bureau business during the busiest time of the year might make sense for you.
The holidays are the perfect time to reflect on where you’re at and where you want to go.
There’s something about the season that innately causes a person to reflect inward. It’s natural to take a moment to identify the highs and lows of the previous year, how these experiences shaped where you are today and what this means moving forward. Using the holidays to renew your appreciation of all that is good in your life, as well as reflect on what you might change, can be the perfect segue into how you plan to build your business in the months and years ahead.
You’re already in the mindset of making improvements.
At this time every year, millions of people across the globe commit themselves to ambitious New Year’s resolutions that, if seen through, have the power to drastically change their lives for the better. For you, it might involve a bit more self-reflection on how to build your client base and grow your business. No matter what type of changes you hope to make, setting goals and having a written plan significantly increase your chances for success.
Networking is a natural part of holiday gatherings and events.
The endless festivities that accompany the holiday season present an enormous opportunity for networking with your fellow community members. Our agents see themselves as resources and are committed to building strong client/member relationships that last. Viewing your next holiday gathering as a relationship-building opportunity will give you the chance to share your commitment to community members, to learn about their personal wants and needs and to see how you can work together. Not to mention, the commonalities experienced during the holiday season can serve as a useful icebreaker when meeting someone for the first time. Simply mentioning the holiday crowds or family traditions are ways to ease into a conversation and establish common ground for future interactions.
The holidays present unique opportunities to give back to your community.
The holidays are a time in which many of your local community members are in greatest need of a helping hand. As a Farm Bureau insurance agent, it’s likely that you share the same commitment to your community and, as a result, you are always looking for ways to give back. This is a time period to choose charities and volunteer opportunities that reveal your passions and interests to those around you, because when you invest in your community, it will invest in you. Plus, getting involved will connect you with like-minded people who value others, relationships and taking care of the place in which they live and work the same way you do.
People are more receptive to having intimate, deeper conversations about important life topics.
The holidays are a time in which many people are having important discussions related to the future. Especially with a product like life insurance, the holidays can be a natural time to start these conversations with your community members and provide peace of mind in the New Year and beyond.
Grow Your Business in Every Season
Farm Bureau provides agents the support they need to grow their business in every season. Contact a regional manager today to learn more about how Farm Bureau can help your business succeed during the holidays — and beyond.