Online Privacy Policy

Your Privacy is our Priority.

At Farm Bureau Financial Services, our focus on building trusted relationships is foundational to our business. And we know that, to maintain your trust, we must protect your privacy. That includes the personal information you share as you use our websites, our emails and our mobile applications. The following privacy policy outlines how FBL Financial Group, Inc. and its subsidiaries and affiliates (collectively FBL), the companies behind Farm Bureau Financial Services, protect, collect and use your information.

Our Privacy Principles

  • We do not sell client/member information.
  • We do not allow those who are doing business on our behalf to use our client/member information for their own marketing purposes.
  • We contractually require any person or organization providing products or services on our behalf to protect FBL client/member information.
  • We afford our prospective and former client/members the same protections as existing client/members with respect to the use of personal information

Online Information Collection

When an individual consumer visits this Website ("Visitors"), we may collect certain kinds of anonymous and personally identifiable information. The information we collect will vary depending upon the function the Visitor selects and the information the Visitor provides. We collect, use, and share information we need to conduct our business, to advise you of our products and services, and to provide you with client/member service. We may collect and maintain several types of client/member information needed for these purposes, as identified below.

Safeguarding of Customer Information

FBL understands the importance of appropriately safeguarding the personally identifiable information we obtain in the course of business operations. In order to ensure the safety of client/member information, we continually:

  • Maintain physical, technical, and administrative safeguards
  • Review our policies and practices
  • Monitor our computer networks
  • Test the strength of our security protections
  • Educate our employees on the importance of keeping client/member data secure
  • Maintain an up-to-date information breach response plan and client/member notification procedures

Children's Online Privacy Protection

FBL's Websites are not directed toward children. We do not knowingly collect or post information from children under the age of 13. You can learn more about children's privacy and the Children's Online Privacy Protection Act (COPPA) at the Federal Trade Commission's website.

Visitor Data Collected on this Website


We want to make you aware of how we use "cookies" to enhance your experience when visiting FBL Websites. "Cookies" are files we place in your computer's browser to store your FBL Website preferences. We use "cookies" and other technologies to help us track visits to our Website and to find out how visitors use our site. We routinely gather information regarding our Website's activity using pixels, or transparent GIF files to help manage our online advertising. This information may be used to manage and customize our Website's content, layout, and services in order to improve our site and enhance our service to you. The information that we collect and share is anonymous and not personally identifiable. It does not contain a Visitor's name, address, telephone number or email address. These files enable our ad management partner to recognize a unique cookie on your Web browser, which in turn, enables us to learn which advertisements bring users to our Websites. The cookies are placed by us or by another advertiser who works with our ad management partner. Additionally, when you access our Websites, we may monitor your geolocation so that we may tailor the content displayed on the Website to your location..

Online Ads

Using "cookies" allows FBL to manage our online advertising. We use third party online advertising companies to provide ads on Websites where we advertise. Some of these sites may use "cookies" and other technologies. This technology will transmit non-personally identifiable information about you to us or our service providers. We use this information to analyze our marketing efforts and track browser visits to our Websites. For more information about marketing "cookies", go to:

Information You Provide

Through voluntary responses on FBL's Websites and email links found on our sites, we collect various personal information from visitors. We collect the email addresses of Visitors to our Websites when Visitors provide them, we collect the email addresses of those who communicate with us via email, and information volunteered by the Visitor, such as survey information, contact information and/or site registrations. Please note we do not automatically collect email addresses from our Website visitors. Visitors may be surveyed for feedback concerning their Website visit.

If you supply us with your email address on, you may receive periodic messages from us with information on new products and services or upcoming events. If you prefer not to receive periodic messages with information on new products and services or upcoming events, please select "No" when responding to the question asking whether you wish to receive emailed communications from us when completing your site registration.

The following are examples of categories of personally identifiable information that Visitors may voluntarily provide and which we may collect:

  • Name
  • Physical address
  • Email address
  • Birthday
  • Phone number
  • Policy and/or account information
  • Last four digits of your Social Security Number
  • Information you allow a third-party service, such as Facebook, to provide to us

Do-Not-Call Requests

FBL complies with all Federal regulations related to Do-Not-Call or Do-Not-Email requests by client/members. We will not call client/members for the purpose of product sales who have placed their number on the National Do-Not-Call list or who have specifically asked to be added to our company-specific Do-Not-Call or Do-Not-Email lists, which are maintained separately from the National Do-Not-Call list. We retain the right to contact any client/member for service-related issues.

Social Network Information

We may receive personal information you voluntarily share with third party social networking services, such as Facebook or Twitter. For example, some social networking services allow you to push content from our Website to your contacts. We may also obtain social networking user IDs from those services. Visit your social networking services' privacy policies to learn more about the information they make available to our Website.

Use of Information

Unless prohibited by law, we may use and share information we collect about Visitors with other member companies of FBL or unaffiliated third parties for a variety of purposes. For more information, please review our Privacy Notice.

Changes to our Online Privacy Policy

FBL may make changes to our online privacy policies occasionally. We recommend that Visitors to our Websites review our online privacy policies from time to time to learn of new privacy practices and changes to our policies.

Links to Other Sites

The online privacy policies of FBL apply only to our Websites and our producer Websites that link to this privacy policy. Websites operated by non-FBL related entities may link to and from our Website and may have different privacy policies from the ones described here. Visitors should read the privacy statements of other Websites they visit for information regarding their specific privacy practices.

Effective: December 4, 2014

Last Updated: December 4, 2014