Top Incentive Travel Destinations of Farm Bureau Agents

At Farm Bureau Financial Services, we value the contributions of our agents and believe it’s essential to encourage and celebrate their hard work and dedication. It’s the reason we reward up to $15,000 in cash bonuses and incentive travel.

When you join our team, your commitment to success comes with more than unlimited earning potential. From the beautiful Caribbean to London, England, and beyond, you can earn the opportunity to travel to incredible worldwide destinations.

Check out past and future incentive travel destinations of Farm Bureau Super All American and All Americans achievers!

2018 Annual Incentive Travel Destinations

Super All American and All American: London

As announced at this year’s Kickoff Event, we’re excited to travel across the pond for the 2018 Super All American and All American in London! Super All Americans and All Americans will enjoy an experience of a lifetime April 13-18 and April 18-21, 2018 respectively, exploring the most popular historical and modern-day attractions in the heart of England.

Discover the Top London Attractions


Learn more about London’s must-see attractions and read quotes from Farm Bureau insurance agents who qualified for the incentive trip to London in 2009.

Big Ben

Big Ben is the nickname of the massive bell inside the clock near the Palace of Westminster in London, and it’s one of London’s most famous landmarks. Tourists recommend visiting the clock tower in the evening when the four clock faces are illuminated.

Westminster Abbey

This medieval church is the most famous church in London and has been the location for many royal weddings and coronations. Explore the spectacular 700-year-old building for full immersion in British history on a guided tour or take advantage of a free audio guide.

While you’re at it, discover the rich history of St. Paul’s Cathedral, one of London’s must-see churches with one of the highest domes. If you’re up to it, visitors can climb 528 steps to the top of the dome to see the Golden Gallery and fantastic views of the River Thames.

“I had an absolutely fabulous time. My favorite part was seeing the historic churches and visiting with the locals.” – John Popp, AZ agent

The British Museum

The Museum of London, which contains some of the world’s most notable antiques and collections, is one of the city’s top free attractions. Visitors should plan to spend up to half a day at the museum.

The London Eye

The London Eye is a huge observation wheel giving passengers an unforgettable bird's-eye view of the city's landmarks, such as the Parliament buildings and Buckingham Palace. The giant Ferris wheel, located on the River Thames, circles slowly to provide amazing views. Plan to spend 1-2 hours at this attraction.

“It was pretty fantastic to visit the places that show up in movies and on television and know you’ve walked those same streets and visited the sites.” – Troy DeLair, UT agent

Buckingham Palace

After seeing it from afar, get an up close and personal look on a tour of the London home of Queen Elizabeth II. Tour 19 State Rooms where state, ceremonial and official affairs take place that display exquisite art and the most magnificent pieces of art from the Royal Collection. Listen to the audio guide to hear a detailed history of each room.


The Tower of London

This 900-year-old castle has served many purposes, including a royal residence, armory, prison and a museum. Today, the Tower of London is the home of the crown jewels and other royal treasures for safekeeping. You’ll enjoy the fascinating history packed into this popular tourist stop.

“We really enjoyed everything London has to offer – there’s such incredible history there.” – Jeff Jaspers, SD agent

West End Theatre District

Some say seeing a play at this notorious theatre district is like seeing a Broadway show while visiting New York City; it’s a must! Shows range from classic to new productions, and the area is packed with tourist attractions and shopping. Even for those who aren’t the biggest theatre fans, the atmosphere and nightlife of the historic area aren’t to be missed.

2017 Annual Incentive Travel Destinations

  • The Caribbean - Barbados, Martinique, St. Croix, San Juan, St. Kitts & Nevis, and St. Maarten

2016 Annual Incentive Travel Destinations

  • Maui, Hawaii

2015 Annual Incentive Travel Destinations

  • Montreal, Canada
  • New York City, United States

Qualifying for Incentive Travel as an Insurance Agent


Farm Bureau incentive travel opportunities are reserved for the best-of-the-best. While qualification involves financial commitment, hard work, time and effort, our best agents have the opportunity to see world-class destinations like Hawaii, Mexico, Jamaica, Italy, France, and much more. Farm Bureau’s most exclusive clubs are:

  • Super All American is Farm Bureau Life’s most exclusive job, members are made up of the top 65 All American Agents and top Life and Investment Specialists – that’s roughly 3 percent of our agents. Qualification is based on meeting requirements for Life Production.

  • All American is steeped in a tradition of excellence and is one of Farm Bureau Life’s most exclusive clubs. Qualification is based on meeting requirements for life production, life apps, as well as a Property-Casualty component.

Don’t miss out on becoming a member of these exclusive clubs! Click ‘Get Started’ to start the process today.

Become an insurance agent