Technology impacts just about every industry, and insurance is no different. If you’re thinking about becoming an insurance agent, you’ll find that there are lots of ways you can use digital tools to connect with community members and deliver personalized service to clients and prospects.
At Farm Bureau, we know what a valuable tool technology is. That’s why we support our agents with technology that helps them build successful businesses and protect the livelihoods and futures of their clients.
Here are five tools you can use to build your business as a Farm Bureau agent.
1. Personalized and Responsive Agent Websites
In today’s digital age, it is essential for insurance agents to have an online presence for their businesses. After all, 96% of U.S. adults use the internet and it’s one of the top types of technology used in business.
Consider auto insurance. In the past year, 57% of people actively shopped for a new policy and websites and apps are the top ways people buy insurance. This means that your website may be the first place that potential clients will come across your business and it’s a key way for you to connect with them and convert them to customers.
At Farm Bureau, you will get a free website to help you build your online presence. Your personal website gives you the opportunity to tell your story and offer information about yourself, the products and services you offer and how users can contact you to get a quote or more information.
It’s important that your website follows the latest best practices and works well on every device. That’s because consumers are accessing the web from:
- Desktop: 54%
- Mobile: 44%
- Tablet: 2%
Farm Bureau’s agent websites are responsive, meaning they reformat based on the screen size of the device a viewer is using. They’re also optimized for search engines. That makes it easier for your website to appear in search results when current clients are searching for you online or potential prospects are looking for a new agent through an internet search.
2. Convenient Mobile Apps
If you become an insurance agent, you’ll probably find yourself out and about in your community often, away from your computer. But thanks to smartphones and mobile apps, you’ll always have the information you need at your fingertips.
“Having this mobile technology is crucial to how I run my business,” says Brandon Doke, a Nebraska agent. “I can run a quote or look up information from anywhere and I’m prepared for any questions my client/members may have.”
If you become a Farm Bureau agent, you’ll find lots of ways mobile apps help support your business. You may use them to:
- Reach out to new prospects
- Promptly respond to client requests
- Run auto and home insurance quotes
- Make changes to client policies
- Create life illustrations to help clients understand what services are available and where they might be missing coverage
- Access client information from any mobile phone or tablet
3. Smart Customer Relationship Management (CRM) Platforms
If you become a Farm Bureau agent, you will need to manage large amounts of client information. Advancements in insurance agent technology have made that process easier. You can use customer relationship management (CRM) platforms to effectively organize and access your client information.
With the Farm Bureau CRM system, you can quickly find details about your clients and the policies they have with us. You can also view all client interactions with Farm Bureau, from receiving mail to talking to our customer service representatives. This means you have a complete overview of the client’s relationship with the company so you can better understand their needs and provide more personalized service.
“Our CRM helps me organize my appointments and send out auto reminders to my client/members about those appointments,” says Josh Sievers, an Iowa agent.
4. User-Friendly Digital Marketing Toolkit
A major part of starting your own business is getting the word out about what you do. Whether you’re just getting started building your business as an insurance agent or you’ve been serving clients for years, marketing and advertising will play a key role in your success.
Fortunately, you don’t have to be an advertising or marketing pro to raise awareness about your services as a local insurance agent. Farm Bureau provides an online Marketing Toolkit that helps you target high-quality prospects and effectively market yourself in your community.
In our toolkit you’ll find:
- Business images and logos you can use in your materials
- Advertising guidelines
- Social media tips and best practices
- Corporate advertising and direct mail calendars so you can build a schedule
- Many more valuable resources
“The Marketing Toolkit is a great asset to have because it’s user-friendly,” Doke says. “It’s just another way that Farm Bureau shows it is committed to supporting its agents.”
5. Social Media Engagement
As of 2025, there were approximately 324 million internet users in the United States. Meanwhile, around 254 million were social media users. Users spend an average of more than two hours a day on these platforms. That makes social media a key way to connect with prospects and clients.
Social media doesn’t just provide a platform to connect to a large, engaged audience, though. It’s also revolutionizing customer service. One survey found that when users contact a brand via social media, 68% expect to hear back within four hours.
This makes it critical to engage via social media in real time and interact with your customers in a timely manner. Farm Bureau makes that easier by giving its agents access to the right tools, including a powerful social media management platform called 4uSocial.
What Is 4uSocial?
At Farm Bureau, we understand that social media is where many of our current and potential clients are spending their time. Because of this, we enroll our agents in 4uSocial, a social media tool that helps them grow their online presence in a way that complies with Farm Bureau regulations.
With just a few clicks agents can share a wide variety of pre-approved and customized posts to their followers and track their engagement.
At Farm Bureau, we understand that using and keeping up with technology is just a small part of what our agents do. That’s why we also provide access to a marketing coach to help you learn more about how to use 4uSocial, set up marketing campaigns and get ongoing marketing support.
We’ll Help You Grow Your Business
At Farm Bureau, we provide all of our agents with access to the latest technologies and digital tools. Our support helps you build a successful business and provide unmatched service to your clients.
Are you ready to join a team that sets you up for success? Contact us to get started.