How to Maximize Your LinkedIn® Profile

It may seem overwhelming when you’re first putting together your LinkedIn presence. However, LinkedIn is a powerful tool to connect with individuals in your industry as well as your community.

By taking the time to create and maintain your LinkedIn profile, you can reap numerous benefits, such as building new relationships, gaining new members for your business and increasing your brand awareness.

Benefits of Creating a Great LinkedIn Profile

Through your LinkedIn connections, you can meet potential new client/members and continue to grow your Farm Bureau business. By actively building relationships with your LinkedIn connections, both online and off, the possibility to being introduced to new people (and potential new client/members) grows exponentially.

LinkedIn easily allows users to display their work and volunteer experience, credentials and testimonials from others. Plus, if you’re looking for a new opportunity, hiring managers often view a potential candidate's LinkedIn profile. By taking the time to list out any certifications, volunteer experience or specials skills, you’ll be one step ahead of the pack.

Linkedin also gives you the ability to stay on top of industry trends. By following industry news sources, leaders or joining groups, you can always stay in the know. Plus, sharing this news from your profile helps enhance your profile as well as demonstrate you’re staying on top of what is happening in the industry.

How to Harness the Power of LinkedIn to Grow Your Business

If you’re ready to take your LinkedIn presence to the next level, here are tips to maximize your profile and make the most of the platform:

Post Frequently and Engage with Others

To stay present in follower’s feeds, you should post on LinkedIn at least once per day or 20 times per month.

Furthermore, engage with others by commenting, liking or sharing their content. Make sure that you’re engaging with posts and people that are relevant to your industry. You’ll likely be able to grow your connections because your comments and likes can be viewed on posts, so others in your industry may be interested in having you as a connection.

You may be asking the question: what should I post on LinkedIn? This social platform is focused more on networking and professional connections than others, so you should only share professional news, updates or events. It’s critical to remember that your connections are not coming to LinkedIn to see personal information. Share content that will help educate your connections, whether that’s news from an industry leader or a blog from your website.

Join LinkedIn Groups

There are vast communities on LinkedIn that focus on different industries or interests. For example, the general interest group called Insurance Professionals has over 175,593 members. In this group, you can learn new information about the insurance industry or find resources for different insurance issues.

There are also special interest groups, such as the Insurance Underwriter’s Professional Network, which has 20,179 members. This group discusses relevant industry information and the market with the goal of helping members grow in their careers.

Keep Your Network Involved with LinkedIn Messaging

If you’re hosting an event or want to stay connected with those in your network or groups, send them messages with LinkedIn Messaging. This way, you can connect in a one-on-one manner or personally invite a connection to an event you may be hosting.

Try LinkedIn Advertising

Are you hiring, or do you have a piece of content that you would like many people in your industry to see? Consider using LinkedIn’s different advertising tools. With LinkedIn, you can sponsor your updates, run text ads or Sponsored InMail ads, which will appear as messages in a person’s private LinkedIn inbox.

It requires money to promote content on LinkedIn, but there are numerous benefits to LinkedIn advertising. A case study for Aspect, a company that offers software solutions, found that by sponsoring their updates, they received a 290 percent increase in traffic to their blog content and a 322 percent increase in LinkedIn engagement.

Offer to Write Recommendations or Give Endorsements

While on LinkedIn, you may have noticed that some of your connections have written recommendations or given endorsements to his or her connections. Not only does endorsing or recommending a connection show that you recognize his or her skills, you’ll likely receive an endorsement or recommendation in return. It’s important to note that only first degree connections can provide an endorsement on a person’s profile.

The benefits of recommendations and endorsements can also be taken offline. If a connection endorses or writes a recommendation for you, reach out to them to grab lunch or coffee to continue networking and building the relationship.

Have a Keyword-Rich Profile

LinkedIn, which was purchased by Microsoft, can function as a search engine. This means that you should include important keywords related to your industry within your LinkedIn profile. That way, when someone searches for a particular keyword, your profile will be more likely to appear than a competitor’s.

Grow with Farm Bureau Financial Services

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